If You're Building a Startup, You Need to Move to Phoenix (Not Silicon Valley)

June 09, 2017

This is not the essay we thought we’d be writing. In fact, when we first met and decided to create...

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When Customers Come Before the Numbers, Everyone Wins

May 19, 2017

Tuft & Needle was started five years ago and has sold over 400,000 beds in that time. Even more impressive...

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We Recently Updated Our Pricing

May 12, 2017

As of Tuesday November 18th, 2014, we’ve increased our prices on most of our models. This price increase ranges anywhere...

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The Outsider's Advantage

May 11, 2017

We started our mattress company knowing zilch about mattresses. All we knew, based on our own experiences as customers, was...

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Why Office Perks Are Traps, Not Benefits

May 11, 2017

This article first appeared on Entrepreneur.com on February 16, 2017. It’s 2:13 a.m., roughly a week after my daughter, Maya,...

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Why We Just Wrote A $50,000 Check To Our Customers

May 08, 2017

Five years after we launched our first product, we introduced two in close succession. We’ve been developing our second product,...

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