100‐night sleep trial, free delivery and hassle‐free returns. Starting at $325...
"Tuft and Needle is set to do to the mattress business what Warby Parker did for eyewear."
"...standing amid a sea of mattresses, trying to distinguish one from another, is a different proposition altogether."
"The company’s founders, who preferred to set one price and stick to it, decided their mattressses would never go on sale."
"In its first two years in business, the mattress startup Tuft & Needle has done pretty damn well for itself."
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