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Mattress stores
are greedy

Learn the truth

We're different in every way.

High-pressure sales tactics

Our team is there to answer your questions and help you figure out if our products will work for you, not to cash in on your needs. We train to educate, not to sell.

Inflated pricing

Everyone loves a deal, but is it really a steal if the markup is so high that 75% off is still lining the store’s pockets? A real discount creates value for the consumer, not the company.

Hidden fees

We’re upfront about our prices and you won’t be slapped with any unexpected costs on your way out the door. We’re dedicated to clear, honest pricing and options for every budget.

Imagine A High-Quality Mattress Made With Complete Transparency.

Say goodnight to over-priced, over-complicated mattresses and discover the truth in pricing.

Say Goodbye to high costs

Average Material Cost (Queen Mattress)

Approx. Total
+ Wholesale Markup
+ Marketing
+ Retail Markup
+ Commissions
Typical Retail Price

*Costs based on industry averages for mattresses of comparable quality to the Tuft & Needle mattress.

Tuft & Needle pioneered the universally-comfortable mattress to eliminate customer confusion and sales-driven gimmicks.
"It's a great mattress, and I didn’t have to suffer through an intolerable mattress store."
- Matthew B.
"Very happy with the mattress and appreciate not having to go to a store and deal with pushy salespeople!"
- Laura B.

T&N Adaptive® Foam.
Innovated by us, shaped by you.

The mattress industry hadn’t changed in years, aside from adding new tricks and gimmicks. So when we started Tuft & Needle, we worked to innovate something entirely new for the industry. Unparalleled in comfort and support, our proprietary foam was shaped through customer feedback. It’s not memory foam. It’s not latex. It’s T&N Adaptive® foam. And because it adapts to every individual’s body, you’ll always sleep on the ideal firmness for you.

Our key innovation is T&N Adaptive® Foam. It offers a gradient of support, so the more pressure you apply, the more it adapts to support you.

Support Chart

Most mattress companies use the same four ingredients. But not us.

Big Mattress thinks “Innovating” means “rearranging outdated materials to charge you more money.” It’s all these same 4 old layers, mixed and matched under different names so you can't compare and cross shop:

  1. Latex icon


    The problem with latex is pressure relief. Because the more you push on it, the more it pushes back. This causes painful pressure points. Latex is an outdated material that mattress companies just never stopped using.

  2. Memory foam icon

    Memory Foam

    Memory Foam has no bounce. It's like sleeping in quicksand. And once you’re stuck, you start getting hot.

  3. Springs icon


    Why is coiled steel considered comfortable? Spring mattresses are mostly empty space, so you get mostly empty support.

  4. Egg crate foam icon

    Egg Crate Foam

    So-called “Egg Crate” layers are a single block of foam cut in half, then disguised as a bonus feature. It’s an easy way for mattress companies to charge you more while selling you less.

Test Your Mattress Without Risk.

The truth is we want you to get a great night’s sleep—whether or not it is on our products. Which is why we sleep better doing business our way.

100-Night Sleep Trial
100-Night Sleep Trial

If you don't like it, we offer a full refund and free removal of your mattress to a charity of your choice.

10-year Warranty
10-Year Warranty

Our mattress is built to last. We back it up with an honest, 10-year warranty.

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Money-back guarantee

We don't want to trick you into buying something you hate. Return our mattress and get your money back, no strings attached.

"Amazingly comfortable bed. Free shipping. No hassle. Great concept."
- Jason J.
"Very comfortable, good price, easy delivery and setup, very fair return policy (although we won’t be returning ours)."
- Kurt B.

So why are other mattress stores "greedy"?

That's a big claim coming from a little startup in Phoenix.

greed |\'grēd\|


1. A selfish and excessive desire for more of something (such as money) than is needed.
We define greed as:
  • Seeing the customer simply as a number and getting the sale at all costs
  • Opening stores across the street from each other even though employees earn a commission
  • Charging the customer more exclusively so we have more money in our pockets
  • Putting a price out there only to bait-and-switch with hidden fees
  • Marketing the product as "innovative" when it's really just rearranged layers
  • Confusing our employees as much as we confuse our customers
  • Restocking fees, need we say more?
  • Warranty charges, having customers pay for a manufacturing error
  • Running different sales in different zipcodes
  • Paying for an extended warranty
  • Offering a lower price for walking toward the door
  • Ill-fitting brown polyester suits
  • Etc.

Before you buy...

12 things you should consider

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