What Black Friday Looks Like in 2020 | Tuft & Needle

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Black Friday is traditionally known as the biggest shopping day of the year, along with the late-night shopping, crowded stores, and insane deals. However, with the potential health risks associated with large gatherings, things will look a little different this year. But that doesn’t mean you can’t still shop and get awesome discounts on, well, anything your heart desires.

Over the past five years, Black Friday has become increasingly digital. Cyber Monday became a household term back in 2005 after the National Retail Federation had noticed a recurring spike in online traffic and sales on the Monday after Thanksgiving. It was assumed that shoppers were making purchases from their computers at work, perhaps because the internet connections were faster and their kids couldn’t get a peek. As time passed, Black Friday wanted to capture some of the online revenue and extended its focus to online, while strategizing for foot traffic with exclusive in-store incentives. Black Friday progressed with each year and now includes pre-Black Friday week, Black Friday, Black Friday weekend, Cyber Monday, Cyber Week… you get it. And, due to the ongoing pandemic impacting families and businesses, many retailers have opted to host deals for the entire month of November and even into December.

This year, however, in-store shopping is going to shift. In the interest of minimizing large crowds, a lot of major retailers—including Costco, Target, and Walmart—have announced they will keep their stores closed until Friday and observe normal store hours. This is a much different approach than recent years when Black Friday shopping has started at 6pm on Thanksgiving.

Of course online shopping will continue to go strong 24/7, which isn’t really a surprise. After all, this is the 21st century.

Tuft & Needle will forever advocate for spending time with family, so as always, our retail locations will be closed on Thanksgiving Day. But you can shop T&N online if you want to get started as you sleepily digest those three helpings of turkey, stuffing, and mashed potatoes and gravy. The T&N stores will open at normal hours on Black Friday and will have the same discounts in-store that you find online.