What Black Friday Looks Like in 2020 | Tuft & Needle

Black Friday is traditionally known as the biggest shopping day of the year, along with the late-night shopping, crowded stores, and insane deals. However, with the potential health risks associated with large gatherings, things will look a little different this year. But that doesn’t mean you can’t still shop and get awesome discounts on, well, anything your heart desires.

Over the past five years, Black Friday has become increasingly digital. Cyber Monday became a household term back in 2005 after the National Retail Federation had noticed a recurring spike in online traffic and sales on the Monday after Thanksgiving. It was assumed that shoppers were making purchases from their computers at work, perhaps because the internet connections were faster and their kids couldn’t get a peek. As time passed, Black Friday wanted to capture some of the online revenue and extended its focus to online, while strategizing for foot traffic with exclusive in-store incentives. Black Friday progressed with each year and now includes pre-Black Friday week, Black Friday, Black Friday weekend, Cyber Monday, Cyber Week… you get it. And, due to the ongoing pandemic impacting families and businesses, many retailers have opted to host deals for the entire month of November and even into December.

This year, however, in-store shopping is going to shift. In the interest of minimizing large crowds, a lot of major retailers—including Costco, Target, and Walmart—have announced they will keep their stores closed until Friday and observe normal store hours. This is a much different approach than recent years when Black Friday shopping has started at 6pm on Thanksgiving.

Of course online shopping will continue to go strong 24/7, which isn’t really a surprise. After all, this is the 21st century.

Tuft & Needle will forever advocate for spending time with family, so as always, our retail locations will be closed on Thanksgiving Day. But you can shop T&N online if you want to get started as you sleepily digest those three helpings of turkey, stuffing, and mashed potatoes and gravy. The T&N stores will open at normal hours on Black Friday and will have the same discounts in-store that you find online.

Share this story

Erin Cline
Erin Cline

Erin Cline is a Copywriter at Tuft & Needle and a Phoenix native who began her content marketing career in 2011. She is active in the storytelling community and excels at harnessing discomfort to fuel comic relief. Erin has two dog-ters named Baila and Rue who are very sweet, but have very simple minds. Erin loves karaoke, but hates mushrooms and raisins. Craisins are fine.

More posts from erin

Related Posts

Save 20% for Black Friday Weekend at Tuft & Needle

It's Black Friday Weekend at Tuft & Needle!Cheers to new holiday traditions and our biggest discounts of the year starting today! This year will undoubtedly hold some of your most memorable h...

Read more

You Are Now Cleared for Drift-off: Tuft & Needle Partners With JetBlue Airways

In a world of air travel where it feels like seats are getting narrower and legroom is getting shorter, it’s long been time to reimagine the comfort we deserve when we fly—without the astronomical ...

Read more

Tuft & Needle + Calm Partnership: An Exclusive Meditation Cushion and Sleep Story

The practice of meditation is incredibly powerful. It can reduce stress and anxiety and is known to help improve the quality of your sleep. We’re proud to announce that we’ve partnered with Calm, t...

Read more