We're Coming to 20 New Cities Today

July 20, 2018

Author: T&N Team

The Tuft & Needle Mint Mattress will be popping up in 22 Crate&Barrel locations across the country this Summer—and it’s all thanks to the customers that support us.

Our displays will feature a Tuft & Needle Mint Mattress to test out and have delivered to your home, or you can order online at crateandbarrel.com!

Part of our mission as a company has always been to bring better sleep to as many people as possible, and partnering with like-minded companies is our highest priority.

“As we began to explore partnerships in late 2017, it was incredibly important for us to talk with partners that believe in the same things we do: quality products, exceptional customer experience, and thoughtful design. “ —Nick Arambula, Chief Operating Officer

The Tuft & Needle Mint Mattress

The second addition to our mattress line, the Tuft & Needle Mint is everything customers loved about the original mattress, with a few added features. Increased edge support, additional cooling beads, and a softer transition layer make for an elevated comfort level for those looking for a bit more. The thicker, knit cover provides a cozy feeling as you nestle in to two additional inches of Tuft & Needle Adaptive® foam.

The Mint Mattress comes with the same great 10-year non-prorated warranty and 100-Night Sleep Trial—all delivered right to your door.

The future of the industry

Tuft & Needle has been expanding from online to brick and mortar in order to provide even more mattress shoppers with a better way to sleep. Aside from our two Arizona locations and Seattle store, we will be opening our doors to Raleigh, North Carolina, and Kansas City, Kansas in the coming months. Earlier this year, our team partnered with Lowe’s to bring the original Tuft & Needle Mattress to more markets.

Retail stores are both the past and future of the mattress industry—we’ve learned that while most of our customers love shopping online, a significant portion of the market still needs to touch and feel such an important product. Initially, opening stores felt like a step backwards, we’d fought against the old model for so long. But we realized changing the experience online wasn’t enough, we could actively shape the retail experience however our customers wanted, and make changes based on their feedback day-to-day.

Starting online allowed us to learn so much about the industry, about what customers want, what they need, but expanding into brick and mortar means we have the chance to take all of that data and create an entirely new mattress shopping experience from scratch—with products we know people love.

Instead of empty mattress stores on every corner, our unique and curated stores are packed with customers at peak times, which tells us we’re onto something good. Opening retail locations and partnering with more accessible brands let’s us serve an entirely different population that still doesn’t know there’s a better way to buy.

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