The Big Quiet Visits Tuft & Needle

The Big Quiet is a mass meditation movement that gathers thousands of people for large-scale moments of quiet, connection and special performances at some of the most iconic places in the world.

Right off the bat, the concept of The Big Quiet is appealing to not only those who practice mindfulness, but really, anyone. It’s even attracted the interest of Oprah Winfrey (as though there were another Oprah) who invited TBQ founder Jesse Israel to lead mass meditations on a leg of her 2020 Campaign for Wellness tour. 

As a sleep company, we know that rest is crucial. We prioritize downtime and we encourage a healthy work-life balance, which is what sparked inspiration for our partnership with The Big Quiet. Recently, we welcomed Jesse to our headquarters in Phoenix for a mass meditation with our team—we even made our own meditation cushions for the event.

Jesse Israel leads T&N meditation

T&N employees meditating

During Jesse’s visit to T&N, we covered the science and benefits of his powerful meditation technique and also discussed an accessible approach for establishing and maintaining daily practice. A common misconception about meditation is that, if you can’t completely silence your mind, you’re doing it wrong. The truth is there’s really no right or wrong way to meditate and it’s totally normal for your mind to wander. When that happens, simply re-focus your attention to your breathing and to the voice leading you through your practice. The goal is to generate deep rest in the mind and body through the 1 Giant Mind technique that teaches:

  • How this style of meditation can reverse and prevent toxic stress and anxiety
  • How to live with a deeper connection to yourself, to your greater purpose and to your personal power
  • How this effortless daily meditation practice can drastically improve your sleep, immune system, sex life, creativity, productivity and your ability to feel comfortable in social settings
  • How to master a form of meditation that you can easily do on your own, anywhere and anytime—without relying on meditation apps or guided classes

Jesse’s mission is to connect people to their joy and power so they can make a fulfilling contribution to the world. To learn more about Jesse and his leadership philosophy, visit

And if you’ve been wanting to try meditation, but you’re not sure where to start, you can learn more about the 1 Giant Mind technique.

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Erin Cline
Erin Cline

Erin Cline is a Copywriter at Tuft & Needle and a Phoenix native who began her content marketing career in 2011. She is active in the storytelling community and excels at harnessing discomfort to fuel comic relief. Erin has two dog-ters named Baila and Rue who are very sweet, but have very simple minds. Erin loves karaoke, but hates mushrooms and raisins. Craisins are fine.

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