At Tuft & Needle, we live by the tenet that everyone deserves a great night’s sleep. It’s a simple idea, but we’re always thrilled when we discover other brands that share our values when it comes to contributing to the greater good.
Recently, we connected with the team over at Highline Wellness, a company whose mission is “to give everyone access to a happier, healthier, and more peaceful state of mind and body.” Clearly, we share similar philosophies and their founders went with a similar direct-to-consumer business model, too. We’d found a kindred spirit in Highline. It was kismet.
So, of course, we were humbled to learn that the Highline Wellness team was launching a new product with a color and flavor inspired by Tuft & Needle. A green apple flavor in a mint-colored bottle.
We’re honored to have inspired a new flavor and color for one of their products as they work to make the world a better place.
Share this story