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Breanne DeMore focuses on content development at Tuft & Needle, an ecommerce mattress company with a focus on the customer and employee experience. She started her career as a journalist, covering various subjects including weddings, entertainment, women’s lifestyle and the beverage industry. After sleeping on a Tuft & Needle mattress for only two weeks, Breanne sought to join the company from College Times, a local Phoenix magazine, where she served as the editor-in-chief. She graduated Cum Laude with a Bachelor of Arts degree in English Literature from Pepperdine University, and now lives in Phoenix with her husband and the occasional glass of rosé.
To celebrate the launch of our newest products, the Nook Nightstand and Everywhere End Table, I chatted with the team behind these gorgeous tables: Gene Bunger, Product Designer, and Josh Silverman, Product Manager. We covered everything from the inspiration behind the design, what it is like to create and release a product during a global pandemic to the role nightstands play in our lives. Rea...
There are a lot of factors to take into consideration when you’re shopping for a mattress: price, comfort level, cooling features, partners’ preferences… the list goes on and on. But what about timing? Is there a best time to buy a mattress? What are your needs?To be perfectly honest, the best time to buy a mattress is when you need one. If you’re experiencing pain that you’ve ruled out oth...
For the average person, getting 8 hours of sleep a day seems like an impossible task. While we often preach how important sleep is, the difficulty of actually achieving it isn’t lost on us. Between work, errands, parenting for some, relationships, pets—a lot is demanded of us every single day. The busier we get the lower on our priority list sleep falls. If you're reading this and feeling judge...
We all know we should be getting somewhere between 7-9 hours of sleep every night, but most people still aren’t sure how much of each individual stage of sleep you should get. Specifically, how much deep sleep do you need? What is Deep Sleep?Before we dive into how much we need, let’s first clarify what exactly deep sleep is. There are four phases of the sleep cycle: Phase 1This...
This time at home has certainly had some pretty interesting effects on me and my hobbies. Never someone who was super clean, I’m now following three home cleaning accounts on Instagram, getting excited to try new cleaning products (I’m looking at you Dawn Powerwash.), and watching Roomba suck up all the stray dog hair on my floor is sometimes the highlight of my day. On my journey to becomi...
There is always a lot of talk about New Year’s resolutions this time of year and we certainly don’t want to just add to the chatter. However, we would hate to miss this opportunity to remind you of the importance of sleep in your day-to-day life and plug prioritizing sleep in 2021. So, we have put together a quick list of sleep resolutions for every type of resolution-er—from the resolution non...
With 2020 comes a renewed appreciation for cleanliness—from hand sanitizer to figuring out how to properly clean our bedding. That is exactly why we are proud to announce antimicrobial protection for our Mint Mattress. Together with our parent company Serta Simmons Bedding, Tuft & Needle is partnering with Switzerland’s HeiQ Group for exclusive access to their NPJ03 antimicrobial protection...
Let’s jump back to March of 2019 (wouldn’t that be nice?) at the Tuft & Needle Headquarters in Phoenix, Arizona. I’m a copywriter here on the content team and had just wrapped up work on our month-long campaign for our 8-Hour Sleep Challenge and had the thought, “If we are going to encourage our customers to get a full night’s sleep, shouldn’t we also encourage our employees?” This felt...
Just before the opening of our Glendale, CA store, we sat down for some coffee, lemon bread, and conversation with Anna Johnson, our Head of Retail. Originally hired for retail-focused Customer Experience in 2015, Anna has covered many roles at T&N. She has worked in hiring and was a leader on our CX team before she was convinced to become the Scottsdale Store Le...
Holidays are a season full of surprises–and guest room visitors. When your in-laws/aunt/cousin called to ask if it was ok if they stay with you, it was September, so of course it was ok. But now it is December and they are coming. Fast. We all love our family and friends and most of us are happy to open our home to them, but having guests in your house is stressful, no matter how close or c...
