We aren’t trying to keep up with the startup down the street; we’re not eyeing all of our friends and VC-backed neighbors with envy. Instead, we’re doing what we wanted to do from the beginning: building a business according to our own rules, our own sense of what we’re after: Building something that has principle.
When we decided to build our first store, we approached it like we do all of our products. We started with the pains we’ve experienced personally. We listened to our customers. Even though we’re proud of what we built, we will never be done iterating. This is just the first step in what we believe will be the future of retail.
Tuft & Needle was started five years ago and has sold over 400,000 beds in that time. Even more impressive is that 96 out of every 100 people keep their mattress after the 100-night risk-free trial ends.
As of Tuesday November 18th, 2014, we've increased our prices on most of our models. This price increase ranges anywhere from 10-25% depending on the model. Some of our customers have written in asking why we've increased our prices so we wanted to take the opportunity to explain.
These days, you’ll hear more about perks than you will about benefits. Things like ping-pong tables, fridges stacked full of Red Bull and Perrier, video games, and other vanity items. What the employer is signaling to you with these items is clear: We’re cool! We’re hip! Join us, and you too can play ping-pong all the time! It’s an attractive signal, especially to young employees.
Setting prices at Tuft & Needle follows a simple rule: we charge what we need, not what we can.
Finding the perfect position to sleep in is critical to getting the shuteye you need. Some people find lying on their back or stomach most comfortable, but for a lot of people, sleeping on the side of their bodies, or partially on their side and stomach is the only way they can fall asleep.
Whether you have a late-night snacking addiction, your kiddo had a midnight accident or your fur baby mistook your bed for the litter box, stains happen. Sometimes your quick wits and cat-like reflexes will mean that a mess is cleaned up easily by a quick wash of your sheets. Other times… you’re asleep and don’t notice the mess until a few hours later.